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From the section-
CORPORATE CITIZENSHIP
A New Prosperity,Verna Allee
It is time to move to a fresh perspective. Even as recently as five
years ago we were not ready to think about value differently than the
way we had for decades. But now we are reaching a critical level of
understanding in the business community¾of key concerns, concepts, and
ideas that will move us forward into a very different understanding of
success. We are beginning to build a new vocabulary that allows a
different kind of conversation to happen. We
are
ready to do this and we
can
find a better way.
On his visit to India in the Year 2000- President Bill Clinton
The whole enterprise cannot be just about higher profits; there must
also be a higher purpose. The challenge is to turn the newest
discoveries into the best weapons humanity has ever had to fight
poverty. In all the years of recorded human history, we have never had
these many opportunities to fight poverty. And it is good to do so.
Corporate vision must incorporate social issues. Companies are no longer
asking whether or not they should be socially responsible, but how best
they could meet their social obligations.”
Creating a new Individual Culture, Russi M Lala
Throughout history there have been two categories of people—those who
create wealth and those who consume it. The twentieth century has given
rise to a new category of people whose passion is to control the wealth
that others take the trouble to create. To consume or control wealth
needs little qualification. To create wealth is a different proposition. |